Clik here to view.
Trade Show Cost-Per-Lead Data
How much did exhibitors spend on average in 2010 per face-to-face meeting at their exhibit? $276 according to Exhibit Surveys Inc. data reported in April 2011 by Exhibitor Magazine. How much did they...
View ArticleClik here to view.
So What Does a Big Advertising Budget Look Like?
So what does a big advertising budget look like? Here’s what Microsoft, IBM, HP, Apple, Intuit, Cisco, Intel and Dell spent in 2010 according to the B2B Magazine Top Advertiser list (published November...
View ArticleClik here to view.
Strategic Budgeting for Sales-Centric Marketers at Storage and Data...
Summary: Marketing VPs and CEOs at data storage and data management firms can use these 5 techniques to generate more sales for the same budget by thinking strategically about how they allocate money....
View ArticleClik here to view.
Hunters and Farmers – Explaining the Fundamental Differences Between Sales...
Like kids squabbling over a bag of candy, disagreement over resource and budget control seems inevitable between sales and marketing. Sure, there are instances where politics, greed, and ambition fuel...
View ArticlePlanning to Achieve a Revenue Target
Do you know how many customers, prospects and sales leads you need to reach this year’s revenue target? If not, how can effectively plan your marketing and sales strategy? You can’t! However, you can...
View Article
